Why Personalization Makes E-learning Better?


Learning online may have begun in the late 90s, but lately, it has been gathering a lot of attention. Especially due to the recent situation of the world with the pandemic and worldwide lockdown, e-learning has proved to be one of the most prominent uses of technology in the 21st century.

When the pandemic hit the world and all the educational institutions everywhere shut down, e-learning was there as our savior. Learning online was not a new concept to us, yet due to this, e-learning gained another, much more valuable reputation entirely. Now that we knew learning online was that easy and that flexible, some people even started to question the hype of offline learning.

It is now safe to say that learning through the internet is a market that is just going to grow in the following few years. Researches even conclude that the market size of e-learning is expected to grow at a rate of 10.85% by 2025.

So, the question is why do you need to integrate personalization in e-learning. Well, the answer is a simple one: It makes the experience better and generates much more value for the learner. First things first, personalization is an important concept for most, if not all online businesses. The scope of personalization has grown so much that many enterprises will use it, or have already been leveraging it to generate value for their customers.

Let’s elaborate on why personalization will change the e-learning experience as a whole.

One Size Does Not Fit All

We have left behind the days of pushing the same thing to everyone and anyone. People have preferences on the smallest aspects of their lives, so it is expected that personalization is included in other aspects as well, even in their online learning experience.

People might have their preferences on the devices they would want to use, the pace they want to follow, the subjects they want to learn and be recommended next, the format of learning (audio/video/text), and whatnot. So, the whole concept of one size fits all should be discarded and we should move towards more advanced approaches.

The Pace of Learning

We often underestimate the importance of the pace of learning when we are learning with a group of people crammed together in a classroom. The fact that people have different speeds of understanding the things being taught is usually neglected in offline learning.

This is why, in online learning, it is expected by the user to be able to personalize their speed of learning. There wouldn’t be much difference between online learning and learning in a school if you still have to rush to go to class on time and struggle to meet the speed of other students in the group.

Giving students the control

When the application is personalized, it will give students/learners more control of what they are experiencing through the e-learning app. This results in students being able to:

  1. Carefully think about their goals from the course they are doing
  2. Set up their own learning path
  3. Choose devices to study from that they are the most comfortable with
  4. Study without the pressure and competitiveness of learning in a group
  5. Study in various flexible speeds, suited to themselves
  6. Get  course recommendations on what they can learn next

In the tech-driven world of 2020, you must give more thought to leveraging technology in your online business. Technology is evolving and bettering itself every day, and we must evolve according to it. We at Caboom believe that personalization is the future, and the e-learning industry must use it in its favor.

*Caboom is an internal project of Leapfrog.
*Also published at caboom.ai.

Drishya Bhattarai

Drishya is a Digital Marketer at Leapfrog. She is interested in SEO, digital marketing, content creation and Designing.

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