With the proliferation of technology, crucial components of healthcare are evolving. Suddenly, patients are turning into “Digital Consumers”, medicines are being developed based on your genetic profile and traditional care is slowly being replaced by virtual assistants. The age of personalized healthcare is certainly here. And with time, we can only predict the boom in the trillion-dollar healthcare industry like never before.
With the democratization of the internet, people have easy access to information which they are using to improve health. The tech-savvy generation demands instant gratification and services in their hands. A millennial no longer needs to wait for weeks for an appointment as it can be instantly addressed via telemedicine. Moreover, patients want to deliver their tests online and receive consultations via a digital device based on their preferences. As the saying goes “Not everyone fits the mold”, personalized healthcare is the solution to providing specialized healthcare services to individuals.
Let’s look into how healthcare continues to adopt personalization for providing customer-centric healthcare service.
1. Personalized Telemedicine
Telemedicine is the practice of remotely caring for the patients without the need for physical interaction between the patient and the healthcare provider. With the development in technology, healthcare has found a way to reach their patients immediately via telemedicine. While it saves time and cost for patients by relying on online methods, at times impersonal interaction can ruin their experience.
To avoid inaccuracy and impersonal experience, telemedicine practices personalized live video doctor visits whereby doctors can assess symptoms and prescribe medicine or further sessions based on online interaction. With personalized telemedicine, care providers can assess patients’ histories and cater to their unique needs. One size no longer needs to fit all.
2. Personalized Medicine
Personalized medicine, also known as precision medicine is the tailoring of medical treatment as per the individual characteristics of each patient. The approach is based on an understanding of a person’s unique molecular and genetic profile to predict the response of the risk of disease. Based on the response, uniques treatments are suggested or implied as per need.
Personalized medicine swiftly impacts the discovery and development of drugs and how patients react to them. It drives the healthcare resource in a way that can best help patients to tackle health complications. With new tools and technology and collaboration with the government, personalized medicine will evolve into a tool catering to the unique molecular and genetic profile of the patients.
3. Personalized Communication
One of the things that have changed incredulously in the past decade is the way we communicate. Our interactions have moved to virtual channels where we connect each day with our loved ones. It is easy, simple, and saves time. So, why wouldn’t the healthcare industry adopt it as well?
Personalized communication in the healthcare industry will allow patients to communicate about their smallest needs. The AI-powered chat system will allow patients to talk about their symptoms while the bot responds with personalized and accurate responses. In severe cases, the bot can be used to connect the patient with the best doctors referred to as per the patient’s condition and location. Personalized communication helps create a better connection between healthcare professionals and their patients.
4. Health tracking and Recommendations
The healthcare industry has evolved so much as people now can take assessments online and the applications will recommend the necessary therapy or connect you with an expert. Gone are days when patients needed to book appointments, wait for their turns, and then go through all the medical procedures to finally get acquainted with doctors.
Healthtech is allowing people to track the recent development or deterioration from the comfort of the home while also recommending personalized telemedicine sessions or therapy based on assessments. It has empowered patients to take care of their health while keeping the healthcare professional in a loop. For instance, today nurses can virtually monitor medical conditions, medication, and vital signs. They no longer need to be present with the patients all the time, allowing them to address more patients.
With the proliferation of AI-enabled technology, we can only predict the rise of personalization in healthcare. The democratization of AI can massively impact how healthcare professionals acquaint with patients better and cater to their unique needs rather than standardizing the procedure for everyone.
*Caboom is an internal project of Leapfrog.
*Also published at caboom.ai.