4 Important Digital Tools and Technologies to Invest in Digital Transformation of Your Business


If you are looking to invest in the digital transformation of your business, this article will guide you with the necessary digital tools and technologies for your business transformation. Digital transformation and digital tools and technologies go side by side. In fact, adopting new and innovative technologies is one of the steps to digitizing operations and automating processes in the digital transformation of your company.  

Source: McKinsey

This study shows that the companies who have used the digital tools are more likely to report success.

Now, without further ado let’s learn about the relation between technology and digital transformation, the digital tools and technologies for your company to start your business transformation, its importance in digital transformation and to your company.

What is Digital Transformation?

Digital Transformation in simple terms means adopting new trends and technologies to be ready for the modern future. To elaborate, it means creating new or modifying existing business models, processes and culture through the means of digital tools and technologies to stay ahead of the competition by enhancing customer experience.

The motive of digital transformation may vary from one company to another. The objective may be to go paperless; it could be to use data analytics and artificial intelligence to automate operations; it could be to integrate an agile team to achieve the goal. But regardless of it all,, the ultimate goal is to grow the business. You can find numerous successful examples of digital transformation. It will help you to know the benefits of digital transformation and their journey towards business growth. 

Learn more about What is digital transformation? here. 

It guides you through the examples, framework and strategy to successfully lead your business to digital transformation.

Before you head into the tools and technologies part, let’s get to know about these core concepts first:

Digitization and digitalization

Digitization refers to moving from paper form to digital form. Simply, converting paper based reports to pdf. You have to understand that under digitization, the accessibility of data is improved but the data itself is not optimized. But we see the word ‘digitization’ being used together with digital transformation. Digitizing operations and automating processes is one of the parts of digital transformation.

On the other hand, digitalization means transforming business models and operations with the help of digital technologies.

“Digitalization is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business.” (Gartner)

We can never stop new digital tools and technologies from taking over in the market. And in this digital world, businesses have to adapt to new innovative technologies to grow and stay ahead of the competition.

Learn more about digitization, digitalization and digital transformation and find what’s best for your business.

Digital tools and technologies for your company to transform digitally

You are looking to digitally transform your business. Firstly, you start planning out the change by including your business goal, needs and expectations of employees and the customers, and also the ways to engage employees in the change process. Secondly, you gather the required resources for the transformation which includes digital tools and technologies.

It is necessary to adopt digital tools for your business. But using the tools and technology alone will not lead to business transformation. Technology is a tool that drives your business toward digital transformation by giving you the competitive advantage and providing the solution to a problem faced by the customers and employees. 

The tools and technologies that you implement in your organization should support your goals and make your life easier. Below, we are going to discuss some must-have digital tools for every business needs, which may be anything from internal communication, CRM, daily operations and more.

  1. Communication Tools 

Communication is a fundamental part of human co-existence and even more so when you need to work together in a team.. Businesses cannot succeed without open communication between employees and managers.

There should be transparency in the company going through the change. Your employees should know about the necessity for change and its impact on their role and performance. Your company succeeds when employees in the company engage in the digital transformation process. There are digital communication tools that ease open communication and help your business to centralize the information. 

  • Slack

Slack is the collaboration hub that helps business members to meet at one single platform. It provides easy and secured communication and brings the right people, information, and tools together to get the work done.

Over 750,000 Organizations who use Slack on either a free or paid subscription plan increased from 660,000 to over 750,000 at the end of last quarter. (Slack)

  • Zoom

Zoom is an application where you can conduct your daily online meetings with ease. Additionally, you can conduct marketing events like webinar and town hall at a large scale.

  • Google Meet 

Google Meet helps companies to conduct free and secured online meetings. It is flexible as you can schedule a meeting which is also provided by Zoom app. And you can give a presentation which is also provided by both the apps.

As the world was hit by Covid-19 pandemic, businesses and organizations adapted remote working. Due to this, Zoom and Google Meet gained large numbers of users from around the world.

Zoom’s net revenue in the fiscal year 2020 was $21.7 million and had 12.9 million daily active users by February 2020. (Source: CNBC, AlphaStreet)

Google meet is adding roughly 3 million new users each day and have seen a thirty-fold increase in usage since January. There are now over 100 million daily Meet meeting participants. (Source: The Verge

These communication tools have removed the boundary of physical offices and helped connect to the people remotely.

  1. Collaboration/ Project Management Tools

You are looking to create a digital workplace. Easy accessibility to data and resources is crucial. 

This problem is solved by some of these collaboration software and applications:

  • Google Workspace

Developed by the tech giant Google, Google Workspace formerly Google Suite includes lots of collaborative tools like Gmail, Calendar, Meet, Chat, Drive, Docs, Sheets, Slides, and more. Include enterprise-grade security and compliance features, flexible cloud storage options, and advanced meeting capabilities.

It has a very popular and basic tool like Gmail that helps you to send personal and business emails. Along with, shareable tools like Google Drive through which you can share information with anyone within and beyond your company. 

  • Trello

Trello is an application that helps your team to stay organized by being more collaborative. It is fun, flexible and loaded with tons of features. From assigning the task to the team members and accessing information easily, it makes your task more effective. 

It allows you to integrate popular apps like Slack, Jira, Google Drive, etc. that makes your job even easier.

  • Asana

Asana helps your team to see what everyone is involved in. It provides users with customizable dashboards to track progress, create customizable workflows, and work together as a team.

Also the Slack, which we mentioned earlier as a communication tool is a great collaboration tool as well. It helps to keep your clients, vendors or partners in the loop. And also provides integrated and secured file sharing features from PCs, mobile devices or cloud storage.

  1. Cloud Storage

Companies who are looking to adopt digital technologies must integrate cloud computing in their daily operations. 

By adopting cloud computing, your business shifts from paperwork to digital. It helps your business by:

  • Lowering operating costs
  • Increasing team productivity
  • Providing security and reliability to your data and information
  • Microsoft One Drive

Microsoft OneDrive is an application providing you a cloud data storage facility. Its backup and syncing services are supported with Windows, Macs, Android, IOS and even XBOX. It allows integration of Microsoft Office and other third-party apps. You get the feature of collaborative document editing, security options and also wide platform support. Microsoft OneDrive is one of the best cloud storage services with its top-notch web interface and productivity apps.

  • Idrive

Idrive is an online data storage application that provides you with a secured and reliable storage facility. It has a fair pricing when looked at the features it offers. It also provides private-encryption-key. With this, only you can access the backed up files. Its best features include disk image backups, folder syncing, file sharing, and file explorer integration. You can access it through mobile app and web app.

Also, Google Drive may be another option for storing your data and resources. With an excellent productivity suite collaboration capabilities, Google Drive also provides cloud storage and file syncing service.

  1. CRM (Customer relationship management) Tools
  • Salesforce 

Salesforce is one of the leading platforms providing CRM solutions and beyond. Salesforce leads the market with innovative features and ever-increasing ecosystem of partners and add-on functionality. 

It uses artificial intelligence (AI) to automate time-consuming tasks that like data entry and forecasting. It helps the team to focus on other tasks to increase productivity. So, using salesforce your team will be able to efficiently manage leads, forecasting and reporting, and add  contacts. Additionally, it also provides flexibility due to which you can use it in the way that suits their needs and workflows.

  • Hubspot CRM

Hubspot CRM is a tool that allows you to add contacts and customers, send bulk emails, easy tracking and reporting and much more making the job of managers and employees easier.

It has a flexible dashboard showing your team activity, sales performance, deal forecast, deals closed versus goal report, and productivity. It also lets you integrate emails and calendars which makes the job easier.

What is the role of technology in Digital Transformation?

In this digital age, businesses are looking to grab the opportunity to grow by adopting digital strategies. If they do not adopt, they face the risk of digital disruption.

To transform your business digitally, first of all you have to adopt the digital tools and technologies that help to meet your business needs. The digital world is taken over by some sophisticated technologies like Artificial Intelligence(AI), big data, machine learning and many more. 

But before moving into bigger concepts, handling huge amounts of datas, making resources accessible to everyone and keeping the whole company on the same page through communication is one of the important steps toward digital transformation.

Source: SMB

The basic applications like we mentioned above are the tools that you have to adopt to start your business transformation. These tools alone do not cover digital transformation of your company. But they are necessary for your business’s first step towards digital.  It will be a game changer when implemented in a way that meets your business needs. 

Digital transformation is now more fundamental than ever. Better late than never. If you have not started yet, then now is the time to adopt digital tools and technologies to drive towards digital change. Else you will face the risk of getting outrun by your competitors and put the stop to your overall business growth.

As shown by the above statistics, businesses are adopting digital tools and technologies as per their needs. They are utilizing these digital tools with the purpose of attracting new customers, improving employee productivity, reducing costs, streamlining operations and so on. Going digital means going beyond

Leapfrog has been helping start-ups and enterprises to start their digital experience by blending the best of entrepreneurship, startup thinking, and world-class engineering. Book a consultation now, and we will be in touch to discuss your needs and goals.

Anish Sthapit

Anish is a Digital Marketer at Leapfrog. He loves to create content and help companies to leverage their online presence with the help of digital marketing.

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