Digital Transformation Examples | 4 Successful Stories to Learn from

In today’s digital world, digital transformation is a big part of most businesses out there. This is shown by the digital transformation statistics below:  

According to the survey from Research and Markets, “The digital transformation market is expected to grow at a CAGR (compound annual growth rate) of 22.7 percent from 2019 to $3,294 billion by 2025”.

There are many digital transformation examples of small to large scale businesses, that will help you to understand the journey of digital transformation and the benefits you get from it. In this article, we have enlisted a few of the best examples of digital transformation.

The Journey of Digital Transformation

The number of digital transformation statistics shows that businesses have implemented or will soon implement the digital transformation strategy to grow their business. Businesses get disrupted by new technologies, competition in the market, and ever-changing customer expectations. The answer to this is Digital transformation.

When businesses take the right steps, their journey of digital transformation succeeds. There are many benefits of digital transformation that businesses can reap.

So, what does digital transformation look like in practice? Take a look at some successful business transformation examples:

1. SVNA (Seattle Visiting Nurse Association) – Saving more lives

Businesses are seizing opportunities to transform their businesses digitally. And after the Covid-19 situation, organizations are leveraging technology to help them return to the workplace safely. 

Challenges before Digital Transformation

Seattle Visiting Nurse Association is the largest community immunizer in Washington State. Before COVID-19 hit, SVNA ran a paper-based operation to administer flu vaccines at employer-hosted clinics. The paper based system worked but it created frustration for everyone. It took 20 minutes to process a single patient and up to three months to receive payment from insurance companies. Similarly, clinicians also had to spend valuable time tracking paperwork instead of helping patients.

Digital Transformation Journey

After the Covid-19situation, SVNA had to come up with a contactless process for its staff and find a way to administer vaccines while workplaces were shut down. But this new obstacle also posed an opportunity.

Signetic (previously Seattle App Lab) is one of the brands of Leapfrog Technology.  We founded Signetic, a development partner that builds transformative business applications. They are the team that has been helping clients to build applications that drive digital and business transformation by partnering with Microsoft Power Platform.  

Working with Signetic, SVNA transformed its paper-based system into a digital app that individuals could use to sign up for an immunization clinic appointment at the drive-through locations. 

“It used to take us 20 minutes to process a single patient from a sign in to vaccination, and up to three months to receive payment from insurance companies. Clinicians also had to spend valuable time tracking paperwork instead of helping patients. Now we see patients turned around in 30 seconds, leaving everyone safe and satisfied.”Jake Scherf, CEO,  SVNA

The model would not only keep staff and patients safe, it would dramatically reduce the time with each patient, allowing SVNA to perform more immunizations. SVNA was able to streamline its operations of vaccine delivery and set the stage for major growth. 

Their vaccination throughput improved by 90%. Similarly, SVNA estimates it will double its flu vaccines to 80,000 per year across Washington state.

In their discovery session with Signetic, the SVNA team quickly realized that going digital alleviated more than just a paperwork headache. Signetic allowed SVNA to scale in ways that were not possible before.

2. First Help Financial – Providing easy financing

First Help Financial is an innovative and fast-growing auto finance company that has served customers with limited access to financial services for over a decade. They provide customer-focused automobile finance services. Alongside providing flexible financing options, they enable customers to make informed financial decisions by offering native-language support.

Challenges before Digital Transformation

First Help Financial wanted to scale it’s operation. Additionally, they had been handling their daily operations of loan management primarily through Excel. 

Using Excel to handle huge amounts of customer data can be taxing and this hampered their efficiency for the longest time. They were looking for business and operational transformation through digital technologies. The goal was to make their work efficient, meet customer expectations, and scale their business.

Digital Transformation Journey

Their digital transformation journey of ‘First Help Financial’ started back in 2015. Leapfrog helped First Help Financial to start their digital transformation journey.

Leapfrog helped to develop an enterprise application for First Help financial to transform its business operations digitally.

The application made the business operations more effective by analyzing the risk before funding the loan and tracking collections. It facilitated easy financing and provided personalized service to customers by maintaining the relationship between the company, dealers, and customers for a quick funding process and maintaining clear underwriting standards.

After this, First Help has reduced its operating costs significantly and made effective analysis with the help of the application built by Leapfrog. They were also able to expand from 1 state to 5 states within the span of a year.

3. Nike – Just did it

Digital transformation was crucial for Nike, a globally renowned brand for athletic shoes and clothing. An already established brand has been leveraging its business digitally for many years. Nike had already moved from paper-based to fully digital product design during the early 2000s.

The Covid-19 situation affected the whole world. Likewise, Nike also had to shut down its stores for months amid a pandemic situation resulting in Nike losing $790 million during the fourth quarter. Due to one of these reasons, Nike stepped up digitally to connect with their customers digitally.

Digital Transformation Journey

“We have been on a path where our digital channels would be roughly 30 percent of all business by 2023. Then in March, we closed 100 percent of our retail stores globally and digital became our ‘100 percent open for business, business”Nike CEO, John Donahoe

Nike exploited digital strategy by focusing on more powerful data analytics, updating its e-commerce strategy, and scaled up it’s digital marketing strategies. Firstly, they leveraged their social media channels. Like the You can’t Stop UsVideo that they launched during the pandemic and had over 58 million views on Youtube. Additionally, Nike created demand, generating nearly $0.5 billion in revenue, through their Black Friday Sale.

Source: CNBC

Secondly, Nike continued to roll out RFID technology across its supply chain. With this, customers can easily track their products during delivery. Additionally, they have also scaled up their business through their digital app. The Nike app and the SNKRS had driven the digital growth of 38 percent for the second quarter.

Nike’s main goal was to leverage consumer data and insights into their digital ecosystem. It helped them to understand and serve consumers better. Each customer has specific needs. And through the data collected from purchases, customer behavior, and social media, Nike is focusing on personalization. This promotes direct consumer relationships with Nike.

The use of digital consumer data helped Nike to open concept stores, scale-up their business, and improve the customer experience digitally.

Nike saw it’s digital sales skyrocket by 82% in its Q1, 2021 and revenue hit $10.6 billion, compared with the $9.11 billion. (Source: Bloomberg)

Here is what Nike CEO says about the importance of digital transformation in this modern era.

‘Every organization is embracing digital transformation – we have no choice. It’s about how to digitally engage with consumers, employees, and use digital technologies to drive greater levels of efficiency to invest more in consumers and employees’- Nike CEO, John Donahoe

Nike, which had the edge in leveraging digital strategy, had to adapt to changing market demands and customer expectations. Digital transformation is a never ending journey rather than a project that you complete in a month or so. You have to continuously face the challenges brought by new technologies and ever-changing customer demands.

4. Domino – An amazing pizza experience

Challenges before Digital Transformation

Around 2008, Domino’s brand reputation stooped really low. Everyone claimed to hate their pizza but still ordered it because it was cheap, and tasted “okay”. But, at the end of 2009, Domino’s addressed these claims and took it as an opportunity to rebuild their reputation. They positively took the criticism and started a better campaign: make delicious pizzas!

Digital Transformation Journey

Along with the tasty pizzas, Dominos’s digital transformation journey started.  Firstly their digital strategies included strong digital marketing strategies. 

Dominos created a digital strategy by introducing Domino AnyWare with which customers can order from anywhere, anytime. And the best part is you can order from any device and application like Google Home, Alexa, Slack, Messenger, Smart Watch, and many more. 

Dominos launched an Artificial Intelligence (AI) infused pizza identifier app to scale up its digital strategy. It is the AI software that determines whether the image is a pizza. Then Dominos delivered free pizza to the customer who got the highest points. It helped Dominos to attract, engage, and convert customers. 

Watch this video on how Domino’s Pizza overcame the challenges with a better pizza and customer experience.

It does not end here, Dominos launched an AI-powered camera system that alerts staff if they made substandard pizzas. This helped Dominos to continue making tasty pizzas that meet their standards.

After building and implementing mobile apps and AI-powered technology, Dominos used Google Analytics Premium, Google Tag Manager, and BigQuery to integrate digital data sources and CRM data to create a better customer experience. It helped Dominos to manage and track data insights, get a more holistic and actionable view of customer behavior, and ultimately advance their marketing strategies.

Even during the pandemic situation, in the second quarter of 2020, dominos revenue increased by $108.4 million which is by 13.4%.

Dominos Chief Digital Officer, Dennis Maloney mentioned “We have to be playing at the speed of Silicon Valley companies because if we don’t, one will become our competitor.”

So, leveraging digital technologies not only helped Dominos to enhance customer experience but also to stay ahead of the competition.

Dominos is a company that is never finished with its digital transformation and is continually experimenting to improve the pizza experience. They continuously adapt to emerging innovative technologies and implement digital strategies to put their customers in the center.

5. IKEA – Physical retail store to online shopping

IKEA, a multinational conglomerate, wanted to be more than a retail store located on the outskirts. IKEA had been able to meet the consumer demands and established its outreach to the country after country but like any other business, they faced challenges of customer demands and new technology. 

Challenges before Digital Transformation

In this digital world, businesses confined to brick and mortar, especially retail stores like IKEA are likely to face business threats. The threats of omnichannel retail, changing consumer behavior, new innovative technologies, etc.

Fewer people wanted to drive a long distance to get to an IKEA warehouse. Additionally, online giants like Amazon posed challenges to IKEA. This led IKEA to digitally transform their business to stay ahead of the competition and adapt to changing customer expectations.

Source: (European CEO)

Digital Transformation Journey

IKEA’s digital transformation journey basically started when they hired Barbara Martin Coppola as their Chief Digital Officer. IKEA had to embed digital needs in every aspect of their business. 

IKEA is making investments to remain competitive in the digital ageIkea CEO, Jesper Brodin

Source: (CNBC).

They invested in a convenient user experience by acquiring Geomagical Labs. Geomagical Labs is known for its advanced 3D and visual AI technology. Ikea plans to integrate it with its platform so customers can interactively design their own homes. The feature allows people to see if it’s a fit for their spaces and buy them, which is possible all within the app.

They introduced an augmented reality (AR) app called IKEA Place to further enhance their digital customer experience. It allows customers to visualize how an item of the furniture fits into their real space.

IKEA is engaging with an omnichannel business model that blends its physical locations with online shopping. By leveraging digital strategies and technologies, IKEA is delivering a great shopping experience to customers from the comfort of their homes.

IKEA also acquired TaskRabbit, which lets users hire temporary workers to deliver their purchases, assemble furniture in their homes, etc. This helped IKEA to enhance customer experience and ease their operation.

The company believes that the digital transformation is a journey rather than just a goal. They focused on working in a more agile way and designed products and services that met the customer needs. The main objective of transformation was to adapt to the digital age, satisfy customers, and help the business grow.

Should you start a digital transformation journey for your business?

Businesses, small or big, have already started or are planning to start their digital transformation journey. Digital transformation is fundamental for every business to grow. It has become a necessity rather than just an option that businesses might include in their business model. Those who can successfully change their businesses digitally will stay ahead of the competition and 

There are certainly some challenges that businesses face during the transformation journey.

For ensuring success, you have to engage your employees in the change process. You have to work constantly to deliver products and services that meet customer expectations. You have to commit to continuously improve, change, and challenge yourself. 

The above digital transformation examples show how businesses are challenged and disrupted by new emerging technologies and ever-changing customer needs. Even some of the already established brands had to go through a digital change to grow and stay ahead of the competition.

The digital transformation that meets your business needs

Every organization has a different culture, working style, and vision. You have to find the right approach that fits your business needs. This is what Leapfrog has been doing to help businesses create digital experiences since 2010. 

Leapfrog has a team of agile thinkers and embeds agile methodologies. Our team of developers, designers, managers will help you get the digital transformation that your business needs.

Book a Free 30 minutes Consultation about how Leapfrog can help you bring digital transformation to your business.

Anish Sthapit

Anish is a Digital Marketer at Leapfrog. He loves to create content and help companies to leverage their online presence with the help of digital marketing.

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