Employee engagement in the digital transformation of your company is fundamental. Have you thought about the ways to engage your employees and improve employee experience during the digital transformation? In this article, you will thoroughly understand the importance of it and ways to improve employee engagement.
As the company goes through the digital change, they face some challenges that might lead to digital transformation failure. Some may fail to align technology and talent, may lack committed leadership and some may lack scalability.
Among all the challenges, engaging your employees and enhancing their experience in the change process could be the one that you may have neglected or have not thought about until now.
So, why is it important to manage your employees in the digital transformation of your business?
In short, employees are the pillars of your organization. We are going to explore more on the idea of why it’s crucial to have a plan for your employees during your organization’s digital transformation journey.
What role do employees play in digital transformation?
People are key in digital transformation
When it comes to digital transformation, we mostly talk about automating operations and new business models. But the center of it all is leadership, culture, and people.
People in the company will also have to go through the change process. That is why employee engagement and employee experience is crucial for any business. And the change will be successful if people invest their energy, skills, and time into the change process.
The whole company is involved in the journey of transformation
IT will indeed play an important role in digital transformation strategy. But besides digital technologies, everyone in the organization will have to work together. They have to be involved in implementing and adapting to the massive changes brought by the transformation process. So, yes, digital transformation is a people issue.
Businesses who are looking to transform their business models will need their leaders to work in cross-functional teams. Digital transformation involves a change in workgroups, people’s roles and responsibilities, and longtime business processes. So, everyone should be clear about the goal and move toward it together.
At leapfrog, we make sure everyone in the team is involved in every single one of our digital transformation projects.
Companies that fail to engage line managers and frontline employees in transformation report only 3% success, compared to success rates of 26% and 28% when both groups are engaged – McKinsey & Company
Source: McKinsey & Company
The above employee engagement survey shows that involving employees including line managers and frontline employees is crucial in the successful transformation of the business.
As the company culture comes into the picture, everyone has to work together for the change. A business cannot just demand technology and think of progressing towards the transformation. It will not matter if you have the latest and in-demand technologies. All your investment will be wasted if people in and outside the company won’t embrace the change.
This is why engaging your people in the company for the change and ensuring employee satisfaction is as important as planning the budget, investing in new tools and technologies, and hiring new employees for your company.
What are the challenges to employee engagement in digital transformation?
People do not accept change if they do not understand the change.
The questions like “Will I lose my job? Will I have tremendous work pressure? Can I cope with the change?” may run through the mind of employees.
The change process also brilftngs change to the culture of the company. And this may lead to the changes in roles of the employees currently working in the company. They will fear that they could lose their job or their responsibilities may change.
“Fear of the unknown” could be another reason why people resist change.
The resistance to change will come when there is no clear communication between the employees and managers. Due to this reason, the employees will be unclear about the objective of the change. Similarly, the chances of people accepting the change will be lower if they are not involved in the change effort.
70% of digital transformations fail, most often due to resistance from employees. – McKinsey
A company can achieve its goal when it is aligned with those of the people in the company. You should build an environment that enhances employee experience. And when the employees accept the change and participate in the change process the path to success becomes easier.
But managing more than a couple of employees in a company is challenging. Employee engagement is not rocket science.
So, what can you do to get people more involved?
Effective ways of employee engagement in the transformation
Engaging employees in the change process first requires them to be aware of the changes they will be going through. The important part is to be transparent with your employees at every level of change.
You need to implement a clear structure for the change process. This will prepare them for the change that comes with digital transformation. The crucial part is to have transparent communication. Let them know how the change will positively impact the overall business.
Using digital technology as a roadmap to success
Technology should be a roadmap to success but not a roadblock. Bringing any technology to your company should ensure an increase in the efficiency of your employee.
Digital technologies like AI enabled technology, automation, data-driven technology, and even social media will improve their workflow and increase their productivity. Additionally, they help to improve the operation in sectors like health, finance, agriculture, education, etc.
You should help your employee to understand the role of technology. Involve them and make them aware of the benefits and impact of technology. They should be clear on how it will help to achieve individual goals and that of the company. The technology should enhance the employee experience in the workplace.
Communication within your company is important
Communication between managers and employees is the key here. Frontline employees need to see visible changes in day-to-day work. In addition, they should also have accessibility to information.
Two-thirds of respondents at these organizations say they provide regular access to information on the transformation’s progress, compared with about half of all respondents and 28 percent of those with failed transformations. – McKinsey & Company
Source: McKinsey & Company
You should communicate in every phase of the transformation process. Communicate during the initial phase and even when the transformation progresses. Let your employees know about progress and achievements. This will make your employees feel appreciated and also get a feeling of involvement.
Digital technologies come into the rescue. Your company can use different communication and work management channels like Slack, Zoom, Jira, etc. Slack and Jira help the team to communicate, share documents, and collaborate on it.
65 of Fortune 100 businesses pay to use Slack. Source
Similarly, cloud storage helps to store, maintain, manage, and access data easily. Technology and digitization of products and services are crucial. Although it is not what digital transformation is all about, it is an important part of the transformation.
Employee Engagement in digital transformation by embracing continuous learning
As your company is going through change, different skill sets will be required to meet the demand. We are in the age of digital transformation. But there is still a substantial gap to be filled in the skillsets of companies. Focus to uplift the skills of your employees. As a business leader, you should encourage your employees to continuously learn and improve.
Firstly, there should be learning opportunities and platforms for everyone in the company. This will help your employees to develop their skills and grow as an individual. Having skilled, certified individuals will certainly have a positive impact on the company.
Secondly, educate your employees. Most of the employees will not understand the purpose of the transformation. As a manager, you should educate them about the positive impact of transformation on the work and individual performance.
Educate your employees. They will become advocates and the key to successful transformation.
Be a role model for employees during the transformation
Senior managers need to act as role models for change. The first step is to empower your employees. Let your employees be involved in the decision-making process and the change process. Although you may not involve every one of them. But you got the idea.
To become a role model, you need to have strong values and a better understanding of your employees. This will help to motivate them to work together and proceed towards the change. If your employee understands that the change is for the better, they will take responsibility and support any activity that leads to successful digital transformation.
As a business leader, you put your time and effort into improving business operations and enhance customer experience through digital transformation. As we discussed in our article, managing people in your company is crucial. They are key to the successful transformation of any business. Understanding the pain-points of your employees, enhancing the employee experience, and working together with them in the change effort will lead your company to success.
Digital business transformation is an absolute challenge in change management in a company. Managers and a company as a whole may face challenges during their digital transformation journey. Ensure that the change will increase productivity, help gain a competitive advantage, and provide an exceptional user experience.
In the end, the change that comes with digital transformation is super beneficial. The journey of transformation is worthwhile.
Leapfrog as your partner in digital transformation
Leapfrog Technology has been helping enterprises transform and new companies launch and scale for the past 10 years. Leapfrog Technology has been working together with multiple companies in their journey of digital transformation. We understand the challenges and complexities that the businesses might face in the journey.
Leapfrog has been an ideal partner for our digital transformation. They took extreme care to understand our complex business processes and challenges, designed simple solutions to make our people more productive, and relentlessly delivered with a commitment that is truly above and beyond. Daniel Quirk Director of IT, Hopelink, Seattle
We, at Leapfrog, help ambitious companies to achieve extraordinary outcomes. We lead them in the journey of digital transformation.
Book a Free 30 minutes Consultation about how Leapfrog can help you bring digital transformation to your business.