Digital Transformation is inevitable in today’s digital age. Executives are going digital one way or the other. They are using technology to simplify processes and improve decisions in their daily lives. Moreover, various reasons convinced CXO’s to invest in a digital transformation strategy.
But what exactly should your digital transformation strategy comprise of?
Well, digital transformation mainly focuses on 3 significant elements that drive businesses today. Let’s look into each one of them in brief below:
1. Operational Process Transformation
Enterprises have started realizing how transforming the operational process can save companies in millions. For instance, Walmart took a different approach to its operational process, which helped them gain a competitive advantage. By automating the processes in the supply chain, it was able to attain the “everyday low price strategy.”
According to HBR, operational transformation often includes digitization of the processes, enablement of the employee, and performance management. Companies automate the paper-based system, empower employees through the digitized system, and drive data-driven performance measurement to track the progress.
The impact of process transformation is beyond the boundary of the organization. We can see process transformation redefining customer experience. For instance, Domino’s Pizza revamped its food ordering process by launching “Anyware” that lets customers order from any device. Its importance is limitless in terms of redefining user experience and cutting down operational costs.
2. The Business Model Transformation
Another key area that executives are transforming as a part of their digital strategy is their business model. Digital transformation is about changing the way we do business. By digitally modifying business, CEOs can strive for higher ROIs while leveraging their current product or services. Businesses are augmenting their physical products with digital offerings.
For instance, Barnes and Noble, one of the world’s largest bookseller, transformed their business model by enabling digital selling of contents and media online. Similar shifts from the traditional retail model to an e-commerce model is one of the typical business model transformations we can witness today.
3. Customer Experience Transformation
Digital transforms the way customers interact with the business. As much as the digitization drives businesses today, it has equally influenced consumer behavior. They are smarter, more informed, and have a wide variety of choices.
Digital transformation enables businesses to understand their customers better and enhance customer touchpoints. Many businesses are integrating customer data, which allows them to cater to the user’s specific needs.
Starbucks went the extra mile by using data to align its menu with customer preferences. Not only that, but data also drives it’s location decisions. It is incredible how Starbucks’ data-driven approach has helped it stay in the forefront.
We briefly talked about the 3 key elements of digital transformation. However, there are a few crucial things readers need to remember. Digital transformation requires strong leadership to drive efforts. Further, executives and managers must have a vision of how and why they can transform the underlying processes. The digital strategy will fail miserably without the organization’s people and culture supporting it.
To learn further about how you can start your digital journey, read our CEO’s guide to digital transformation.
Leapfrog helps small and medium businesses envision and execute digital transformation and innovation. Leapfrog has developed the digital flywheel that accelerates automated digital transformation and innovation.
Book a Free 30 minutes Consultation about how Leapfrog can help you bring digital transformation to your business.